Google Paid Search for Online Retailers

Smarter campaigns. Higher intent. Sustainable growth.

Google Paid Search—when done right—is your fastest route to the right customer at the right moment. Whether it’s someone searching for a product you stock or browsing for the best option to buy, every click counts. And for online retailers with complex product catalogues, every wasted click hurts.

At AdSuccess, we eliminate that waste. We unlock profitable opportunities hidden deep in your data. And we help you grow sustainably—not just spend more.

Why Paid Search Still Works

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Google Ads (formerly known as Adwords) is still one of the most powerful tools for retailers who want measurable, scalable results. It’s not about throwing money at keywords. It’s about showing up when it matters, with the right product, to the right audience.

We specialise in helping online retailers:

  • Gain visibility at the moment of purchase intent
  • Attract qualified traffic that converts
  • Scale efficiently, without bloated ad spend

We don’t believe in guesswork or generic campaigns. Everything we do is shaped by retail-specific insight, years of in-the-trenches experience, and an obsession with detail.

Our Paid Search Services

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Text Ads (Search Campaigns) 

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Text ads appear when someone actively searches for what you sell. But in competitive categories, the difference between profit and loss is razor-thin. 

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What we do 

We build text ad campaigns that:

  • Capture high-intent buyers with relevant, tested messaging
  • Cover your full keyword footprint, not just the obvious terms
  • Continuously test copy, extensions, landing pages, and bid strategies
  • Leverage first-party data and audiences to improve ROAS 
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What you get

Expect smarter keyword strategies, better ad rank, and lower cost per acquisition—especially if you’ve been relying on auto-pilot campaigns or bloated agency setups. 

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Shopping Ads

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Shopping ads show your products right when someone’s ready to buy—where visibility is easy to buy, but profitability is earned through smarter setup and ruthless optimisation.

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What we do 

We make Shopping campaigns work harder by:

  • Optimising your product feed for visibility, quality score and conversions
  • Segmenting your catalogue based on margins, performance and intent
  • Eliminating unprofitable clicks through negative keywords and exclusions
  • Structuring campaigns for control – not chaos
  • Managing Merchant Center and CSS integrations to maximise reach
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What you get

The result? Higher click-through rates, better-qualified traffic, and a Shopping campaign that feels less like a black box and more like a revenue driver.

What Makes Us Different?

We don’t chase sales. We chase profit.

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Built for Retailers

We thrive in complexity—high SKU counts, variable margins, seasonal shifts, fragmented performance data. Where other agencies shy away from the detail, we lean in.

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We’ve walked in your shoes too

Our team includes ex-client-side experts who know the pressures of growing online retail—from stock constraints to landing page limitations.

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We turn potential into performance

We’re here to uncover overlooked opportunities, eliminate inefficiencies, and turn your Google Ads account into a true growth engine.

What You Can Expect

Clarity. Strategy. Performance.

Whether you’re spending £10k or £100k+ a month on Google Ads, we give you:
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A clear strategy you’ll actually understand

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Full-funnel visibility, from click to conversion

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Transparent reporting focused on what matters: profit

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An expert team who actually cares about your business

Ready to unlock more profit?

Let’s start with a review. We’ll take a detailed look at your setup – for free – and come back with honest feedback and a clear plan to unlock more from your Google Ads spend.