Force 4 Chandlery is a UK-based retailer specialising in marine equipment, serving the boating community with a wide range of products including chandlery, marine electronics, sailing clothing, safety gear and technical accessories. They are dedicated to quality and customer service for marine enthusiasts.
Force 4 Chandlery, a specialist retailer in boating and marine equipment, wanted us to drive sales growth and improve profitability across their extensive catalogue.
The highly specialised marine supplies market is highly competitive and has significant seasonal fluctuations. With an online catalogue of over 19,000 SKUs, Force 4 needed a solution that ensured optimal budget allocation and profitability across different product categories – focusing spend on seasonal top-performing products to ensure maximum efficiency.
We restructured the account to include multiple PMax campaigns, each dedicated to a specific key product category. This approach ensured that each category received adequate budget allocation to maximise its sales potential. It also allowed us to tailor ad copy, creative assets, and audience signals to align with the unique performance targets of each category.
We launched highly targeted, product-specific search campaigns focused on the client’s top-performing SKUs. This strategy ensured maximum visibility on Google Search results, driving incremental sales through tailored messaging and precise targeting - outperforming the more generic text ads typically delivered by PMax.
We ensured product data was accurate, complete and fully optimised. Key attributes were refined for clarity and relevance, while optional attributes were strategically utilised where appropriate. This enhanced the overall quality of the feed, improving ad relevance, visibility, and ultimately driving stronger click-through and conversion rates.
We implemented custom scripts to identify and reduce budget inefficiencies across the account. This included uncovering underperforming geographic locations, low-value display placements, and poor-performing products - allowing us to reallocate spend towards higher-converting areas and improve overall campaign efficiency.
Previously, we had been left frustrated with our Google Ad partners, who seemed to be charging us management fees for a subpar service. Despite our efforts to advocate for commercial improvements, solutions always landed on increasing our spend budgets.
In contrast, working with AdSuccess has been a completely different experience. After a controlled period that allowed AdSuccess to assess the strengths and weaknesses of our account, we were presented ideas for improvements and collaborated closely to implement them. Subsequently ideas and latest innovations have been introduced and explained to us, we can calculate the commercial viability of these changes and feedback. As a result this now feels like a partnership, and it's in everyone's interest for the account to perform.
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1st Floor Unit 2, Fareham Heights, Fareham, Hampshire, PO16 8XT
