Preparing UK Retailers for AI Commerce: Why We’ve Launched Our AI Commerce Readiness Service
AI commerce isn’t science fiction anymore.
In the US, ChatGPT’s new Instant Checkout feature is already allowing shoppers to search, compare, and buy products directly inside the chat. It’s early days – but it signals a major shift in how people will discover and purchase online.
For UK and European retailers, this moment is both exciting and urgent. The technology is coming fast, and most brands simply aren’t ready for it.
That’s why we’ve launched our AI Commerce Readiness service – to help retailers get their data, feeds, and tracking foundations right now, before AI-driven shopping hits the mainstream.
Why readiness matters
When AI assistants can browse product catalogues and complete purchases on behalf of customers, every weak data point becomes a barrier to visibility.
Poorly structured product feeds, missing attributes, and inaccurate tracking won’t just waste ad spend – they’ll stop your products appearing at all in AI-driven search and shopping results.
Over the last few years, Google Ads has already been moving in this direction with automation and data-driven campaign formats like Performance Max. ChatGPT Instant Checkout takes the next step: making the entire shopping experience conversational.
Getting “AI-ready” now means making sure your business can plug straight into that future rather than scramble to catch up later.
What the AI Commerce Readiness service includes
Our new service is designed specifically for UK and European eCommerce teams who want to prepare early, without rebuilding their entire tech stack.
It includes:
1. Data and feed audit
We review your product feeds, attributes, and schema markup to ensure your catalogue is machine-readable and compliant with AI consumption standards.
2. Tracking and attribution check
We validate that your conversion data is accurate, resilient to browser restrictions, and connected to the right business outcomes.
3. Technical readiness roadmap
You’ll receive a clear action plan highlighting the gaps in your integrations, order management, and data flows that could block AI compatibility.
4. Practical team support
We help your marketing and technical teams understand the coming AI commerce landscape – how to measure it, how to test it, and how to prepare your performance campaigns.
A head start for proactive retailers
“Retailers that strengthen their product data, feeds, and tracking today will be in a far stronger position when AI-powered shopping rolls out in the UK and across Europe,” says Dean Maskell, Co-Founder of AdSuccess. “This service gives them that head start.”
Closing Note
While many brands are waiting to see how AI commerce evolves, the smarter move is to build a clean, connected foundation now. That foundation – structured product data, reliable tracking, and unified signals across platforms – will power both your current Google Ads performance and your readiness for whatever AI platforms come next.
