Data Feeds Optimisation & Tracking

Fix your data. Power every decision.

Clean, structured data is the foundation of profitable Google Ads. We set up and maintain product feeds and tracking that retailers can trust, so every optimisation is based on reality, not guesswork.

Why feeds and tracking matter

Feeds & tracking done properly

Your product feed powers every Shopping and Performance Max campaign.

As browser restrictions and privacy changes grow, many retailers are losing up to 20% of tracked conversions – making it harder to see what’s working and where profit is leaking.

We fix the data behind your campaigns, combining optimised feeds and accurate tracking so your structure, bidding and budgets all work from the right signals.

Our feed & tracking setup includes:

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Channable Product Feed Setup & Optimisation

We configure Channable to work seamlessly with your product catalog and ad accounts, so your feed is always accurate, optimised, and synced.

  • Google Shopping feed setup & validation
  • Custom feed rules for promotions, inventory, margins
  • Syncing with actual sales data for true performance feedback

Whether you’re managing 1,000 or 50,000+ SKUs, we make sure your product data works harder and smarter – not harder to manage.

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Conversion Tracking that Feeds the Algorithm

We audit, clean up, and build out GTM containers that are scalable, efficient, and aligned with your business goals. That includes:

  • Custom tagging strategies
  • Cross-platform tracking (Meta, LinkedIn, Microsoft Ads)
  • Cookie consent compliance
  • Developer coordination
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Google Tag Manager Without the Guesswork

We’re here to uncover overlooked opportunities, eliminate inefficiencies, and turn your Google Ads account into a true growth engine.
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Server-Side Tracking for Serious Retailers

If you’re spending big on media, server-side tracking is no longer optional. We set up server-side tracking to:

  • Recover up to 20% of blocked tracking data
  • Improve page load speed
  • Strengthen GDPR compliance
  • Give you full control over your tracking


We handle the migration, and keep it running smoothly with ongoing monitoring.

We know the stakes

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You’ve got revenue targets to hit, budgets under scrutiny, and a site that needs to perform flawlessly across thousands of SKUs.

You don’t have time to babysit broken tracking. We get that – and we’ve been in your shoes. Our team has deep in-house e-commerce experience, which means we don’t just know the tools, we know how they impact growth.

What you get with AdSuccess

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Ready to fix your data foundation?

Let’s start with a review. We’ll take a brief look at your current feed and tracking setup – for free – and come back with honest feedback on what’s holding your performance back and why you need our help to fix it.