Google Ads Audit & Consultancy

You run your Ads. We provide expert guidance.

Some founders prefer to keep Google Ads in-house, but the pace of Google’s updates makes it difficult to keep up. What’s often missing is the insight into what actually works in practice – drawn from experience across other retail accounts – the benchmark that shows what good really looks like.

That’s where our Audit & Consultancy service comes in. It’s designed to fit the level of support you need:

  1. Full audit with a clear action plan – a deep dive into your setup, exposing the leaks and the fixes that will drive profit.

  2. Consultancy support – flexible, ongoing guidance to help you implement recommendations, stay up to date, and keep your team confident.

Option 1:

Full Google Ads Audit

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For retailers who need a deep, one-off health check of their Google Ads account

Already running Google Ads in-house but need an expert eye? Our audit is a deep, detail-driven analysis built to support your team, not replace them.

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What we do

  • Fully audit your account structure, bidding strategies, tracking setup, keyword usage, and campaign efficiency
  • Identify where performance is leaking – and why
  • Uncover missed opportunities across Search, Shopping, PMax, and more
  • Prioritise 3–5 high-impact changes to drive profitable growth
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What you get

  • A custom audit (10–40 pages depending on complexity)
  • A walkthrough session to explain every recommendation
  • A clear action plan your internal team can implement immediately
  • Optional support if you need help executing changes
 (see option 2 below)

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This audit is ideal if you...

  • Have an in-house PPC team but want an external expert’s input
  • Suspect inefficiencies but lack the time to investigate
  • Need a fresh strategy to break through a growth plateau
  • Want an independent view to validate internal decisions




Option 2:

Consultancy Support

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For retailers running ads in-house who want an ongoing expert partner

Already running Google Ads in-house but want ongoing guidance? Our consultancy gives you a remote specialist on call – helping your team prioritise, implement changes, and adapt to Google’s constant updates.

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What we do

  • Act as an extension of your team through flexible sessions
  • Review new campaigns, structures, and tracking updates before you scale spend
  • Provide proactive advice on Google’s product changes and what they mean for your account
  • Share insight from other retailers so you know what “good” looks like
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What you get

  • Consultancy sessions tailored to your team’s needs
  • A standing agenda: review progress, sense-check priorities, and tackle current challenges
  • On-demand answers to key questions – from bidding models to feed optimisation
  • Flexible hours: scale support up or down as your workload shifts
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This support is ideal if you...

  • Want reassurance that your team’s setup is solid before scaling spend
  • Prefer to keep Ads in-house but value external expertise on tap
  • Need a trusted advisor to guide decisions, not just a Google rep reading the script
  • Want to keep control without the cost or commitment of a full agency retainer

Join the dots. Find the growth.

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From home and garden to health, electricals, pet care and the great outdoors, we tailor your Google Ads strategy to unlock more growth. With hands-on service and connected detailed data that delivers, we make sure every click counts.

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Performance First Thinking

Because what matters isn’t what you spend — it’s what you make.

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Technical Mastery

The right scripts, tags and feeds — done properly.

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Deep Retail Experience

We don’t just understand your business. We’ve lived it.

Ready to unlock more profit?