Urban Industry is one of the UK’s most established independent retailers for streetwear and footwear, offering leading brands such as Carhartt, Patagonia, and The North Face, among many others. Based in Eastbourne, they have grown into a trusted retailer serving customers worldwide through their online store.
Urban Industry, a leading UK retailer of premium streetwear and footwear, partnered with AdSuccess to optimise their Google Ads setup and regain control of their performance data. The project’s primary objective was to rebuild a reliable and transparent setup where campaigns, feeds, and reporting accurately reflected business priorities. Beyond restoring clarity and control, AdSuccess built a scalable foundation for improving product data management and campaign efficiency.
Urban Industry’s Google Merchant Center and Google Ads setup had become increasingly complex over time. Overlapping product feeds and legacy data connections were creating inefficiencies and data quality issues, leading to a loss of clarity and control. The framework needed to be rebuilt while maintaining account stability and improving the efficiency of ongoing ad campaigns.
We needed someone who could come in, diagnose the problems, and give us a plan we could actually implement. AdSuccess helped us clean up a messy setup and get back on to strong footing. The improvements have translated into genuinely better performance, and it really does feel like we've turned a corner - both in results and in how manageable the account is day-to-day.
